Product launch : a floating showroom on the Seine
For a product launch or a brand event, the venue is often part of the message: a private boat on the Seine offers a rare, highly photogenic setting, able to turn a simple presentation into a genuine experience for your guests, journalists or partners.
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Why a boat for a brand event
A product launch generally seeks to make an impression and stand out from competing events: the unusual setting of a private boat, paired with the view of Paris, delivers that differentiation from the invitation itself, well before the event even begins.
Floating showroom: presenting a product on board
A barge's glazed spaces lend themselves well to product staging: mood lighting, a dedicated presentation area, and smooth circulation so guests can discover the product while enjoying the setting. The exact layout is prepared with you ahead of time, based on the product's size and display needs.
Hosting press, partners or VIP clients
A press event or a partner evening particularly benefits from the cruise format: the time spent on board (often two to three hours) naturally creates a dedicated moment for conversation, without your guests being able to cut their visit short, as they easily could in an open venue.
Technical and logistical coordination
Sound system for the launch speech, mood lighting, a dedicated presentation or photo-call area: we coordinate these elements with your marketing team or event agency, so the technical side of the launch fits naturally into the boat's setting rather than working against it.
Which format to choose based on your goals
A short cocktail cruise suits a launch focused on networking and press visibility, while a longer evening with dinner allows for deeper conversations with a smaller number of strategic partners. Guest count and event objective remain the best criteria for choosing between these two formats.
Frequently Asked Questions
Do I need to pay a deposit?
Yes, your booking is generally confirmed with a deposit, with the balance due before or after the event depending on the terms agreed.
Does requesting a quote commit me to anything?
No, requesting a quote doesn't commit you to anything — it simply gives you a tailored, itemized proposal for your event.
Can I change the date or guest count after booking?
In most cases, yes, subject to availability — just let us know as soon as possible so we can adjust your booking.
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