Launching a capsule or a pop-up: the boat effect on the Seine
A capsule collection or limited edition calls for a setting that matches its exclusive character. A privately hired boat is a temporary venue by nature, which reinforces the rarity of the product and the memorability of the evening.
Here is how to make the most of this setting.
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A temporary venue that serves the message
A boat is not a shop: it is there for an evening, then it sails away. This fleeting quality echoes the idea of a limited series and lends credibility to your brand storytelling.
Stage the products
- Display islands spread across the deck to keep people moving
- A space set aside for photo and video content, with careful lighting
- A separate welcome area for the press and priority guests
Plan the guest flow
On a boat, the spaces are fixed: anticipate bottlenecks around the displays and the bar, and spread out the highlights (speeches, discovery, tasting) to avoid queues.
The logistics of set-up
Equipment is loaded from the quayside, with access and weight restrictions. Ask from the outset for set-up and dismantling slots so that they do not encroach on the welcome of your guests.
Frequently asked questions
Is a deposit required?
Yes, a booking is generally confirmed by paying a deposit, with the balance settled before or after the event as agreed.
Does requesting a quote commit me to anything?
No, requesting a quote commits you to nothing: it simply gives you a priced proposal tailored to your plans.
Can I change the date or number of guests after booking?
In most cases, yes, subject to availability: let us know as soon as possible so that we can update your booking.
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