Product launch and floating showroom on the Seine in Paris
Launching a product in Paris means competing for attention. A private boat moored on the Seine gives you a setting your guests will remember, with the city as your backdrop and a space that is entirely yours for the event.
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Why choose a boat for a product launch?
A private boat creates a sense of occasion from the moment guests step on board. Unlike a hotel function room or a standard venue, it tells a story before you have said a word: your brand, on the water, in the heart of Paris.
- An exclusive space: the boat is reserved for you alone, with no other guests or distractions.
- A striking backdrop: the quays, bridges and monuments make for memorable photos and social media content.
- A focused audience: journalists, partners and clients are gathered in one place, making it easier to present your product and to network.
Which formats work well?
The right format depends on your objectives and your guest list.
- Press evening: a presentation followed by drinks and time for interviews.
- Floating showroom: your products on display for a day or an evening, with guests coming and going.
- Launch party: a festive evening built around a reveal moment, with music and cocktails.
- Private preview: an intimate session for key clients, buyers or influencers.
Fitting out the boat
The space can be adapted to showcase your products: display tables, branded signage, lighting, screens for a video or presentation, and a sound system. We work with you to plan the layout, the flow of guests and the key moment of the reveal, taking the boat's specific constraints into account.
What budget should you plan for?
The budget depends on the size of the boat, the length of hire, the date, the catering and any technical or decorative extras. The simplest approach is to send us your brief, including the number of guests, the format and your preferred date. We will get back to you with a tailored quote within 48 hours.
Frequently asked questions
Can we bring our own branding and displays on board?
Yes. Signage, display stands, screens and branded decoration can all be installed, provided they suit the space and safety requirements of the boat. We go through everything with you beforehand.
Does the boat need to cruise during the launch?
Not necessarily. For a showroom or press evening, a moored boat is often the better choice: it is stable, and guests can arrive and leave freely. A cruise can be arranged if it suits your format.
How far in advance should we book?
Ideally several weeks ahead, especially during busy periods. This leaves time to confirm the boat, plan the layout and coordinate any suppliers.
Planning a product launch on the Seine?
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